Turkey
Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.

Turkey is an excellent source of highly digestible protein. Natura uses high-quality turkey in many of our formulations.

Chicken
Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.

Chicken is an excellent source of protein.

Chicken Meal
Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.

Natura uses high-quality chicken meal in many of our foods as an excellent source of protein.

Turkey Meal
Turkey meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone derived from the parts of whole carcasses of turkey--exclusive of feathers, heads, feet, or entrails.

Turkey meal is an excellent source of protein in commercial pet foods. This ingredient is very digestible and very palatable. Natura uses this ingredient in combination with fresh chicken, fresh turkey and chicken meal in some of our dog food formulas.

Peas
Green peas are a variable annual leguminous Eurasian vine that is cultivated for its rounded smooth or wrinkled edible seeds.

Green peas are a fresh vegetable source of protein and contain a good source of vitamin A. Natura uses high-quality peas in some of our treats.

Pea Fiber
Pea fiber is an absorptive vegetable derived from cleaned and processed pea hulls.

Pea fiber is a useful ingredient that helps regulate the bowels to help prevent constipation or diarrhea.

Natural Flavors
Natural flavors are flavor ingredients that do not contain synthetic or artificial components.

In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from high quality all natural ingredients, consistent with Natura's nutritional philosophy.

Pumpkin
Pumpkin is a rich source of alpha-carotene and beta-carotene, fiber, vitamins C and E, potassium, magnesium, and pantothenic acid.

Tomatoes
Tomatoes are the edible berry of the tomato plant of the nightshade family.

Herring Oil
(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

Apples
A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Carrots
Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

Potassium Chloride
A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Cottage Cheese
Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and pressed to form the soft, white, spoonable cheese.

Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses high-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished product is insignificant and would not be in sufficient supply to cause an intolerance problem.

Dried Chicory Root
Dried Chicory Root is the dried, non-roasted root Cichorium intybus L., used as a source of inulin, as soluble, fermentable fiber. It shall contain no less than 50% inulin and no more than 13% moisture. Chicory Root is a thick-rooted blue-flowered European perennial composite herb widely grown for its roots and as a salad plant.

Commonly known as a soluble fiber, the inulin derived from the Chicory Root is a fructooligosaccharide added to help maintain digestive tract health and function.

Eggs
Eggs are the whole of the reproductive body produced by hens.

Eggs are an excellent source of protein, with naturally occurring complex combinations of amino acids. Natura uses only whole eggs in our products.

Alfalfa Sprouts
Alfalfa sprouts are a member of the legume family.

Alfalfa sprouts are an excellent source of key nutrients, including vitamin C, iron, magnesium and manganese. Natura uses fresh, high-quality alfalfa sprouts to add these important nutrients to our foods.

Minerals
Minerals are inorganic substances essential for a host of vital processes within the body.

AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Folic Acid, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
L-Carnitine
Carnitine, or L-carnitine, is a vitamin-like compound made in the body from the amino acids lysine and methionine. It is found in animal-based, not plant-based, sources of protein.

L-carnitine has been used to help with fat metabolism.
Vitamins
Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body.

AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Folic Acid, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.

Direct-Fed Microbials
This is the regulatory term given to microorganism cultures added to food.

Direct-fed microbials are living microbes that can be found in a healthy digestive tract. As cooking would kill these microbes, Natura adds them to the outside of the kibble after the dry food has been gently cooked.